There are no shortcuts.
That's the first thing you learn when profiling incredible people who spend their lives pursuing impossible goals. We've been fortunate to tell many of those stories in collaboration with our clients over the last seven years. It's inspiring to experience, and we wanted to share a little of that feeling in our latest production reel.
Here's to chasing the impossible, no shortcuts required.
Check out the best of our 2017 Commercial and TV work right here.
Jetpacks. Robots. Space Travel. 500 Mile Per Hour Driving. Black Holes. Yes, please.
The Possible is an original series that examines the future we've all been dreaming of - and it discovers that future is here today.
Each of the five episodes of this mini-documentary series has a virtual reality component on the same five topics. Produced on behalf of GE, With.In and Mashable, the series is rolling out in full in 2017.
We partnered with Sweetgreen to produce a series of social and online spots announcing their collaboration with world-renowned chef and icon Nancy Silverton. Our friend Najeeb Tarazi directed these beautiful, mouthwatering videos that drove tons of awareness and traffic for a big time Sweetgreen initiative.
Password to view all spots: livingspaces
We jumped at the opportunity to work with Living Spaces, a brand people throughout the southwest and west know and love. Here's a selection of some of favorite recent spots we've directed and produced for them.
What does a Marine Biologist actually do when she's working? What about a robotics expert? Or a dog groomer? Or a symphony orchestra member?
In this original series, we set out to take viewers into the shoes of amazing women with amazing jobs. Part job shadow, part career showcase, How She Works is all about seeing what it looks like to have the job of your dreams - and exactly how hard that can be.
In each episode we profile a woman who not only had an interesting job, but also served as ambassadors for her chosen career.
Developed and produced by King Toledo, we released a five episode first season of the show with our partners at Mashable.
A CLEANER FUTURE is an original series we produced and developed for Coors Light and Mashable. Each episode of the six part series profiles a different clean technology business looking to change the way we live and work. The innovations blew our minds - whether it was using drones to replant the world's forests or making indoor farming scalable for everyday homes.
Dir. by King Toledo founder Jason Cooper for A Common Thread and the United States Marine Corps, this docu commercial profiles two extraordinary Marines, Captains Mika’il and Salahudin Ali. Both JAG officers, these men have served their country with pride, winning hard fought battles along the way.
King Toledo's first feature length film, "Kickstarted" is a documentary about crowdfunding and the pursuit of creativity.
The film follows three creators: a musician with a debilitating illness, a never-say-die filmmaker and two old school inventors forced to learn a new way to create.
Kickstarted is a story that explores how crowdfunding is changing the world for creators. It's also a film that looks at what it takes actually fulfill a creative dream in the digital era. These Kickstarter hopefuls learn that making it with the help of the crowd is about a lot more than raising money.
Kickstarted premiered at the Big Sky Documentary Film Festival in 2016, and went on to screen at the American Documentary Film Fest, New Filmmakers LA, The Glass City Film Fest and others. The film is now available On Demand across most major platforms or at www.kickstartedmovie.com
Our friends at Pebble invited us work with them again on another Kickstarter campaign. This time they would be launching THREE new products, all of which needed to be included in one short entertaining video. And as a follow up to their two previous campaigns, which raised a over $30 Million in total, we knew we had to create something spectacular. Pebble had a lot riding on the launch. This couldn't be just an ordinary Kickstarter video. Our goal was to create the best one ever seen.
I think it's fair to say we delivered. The video was viewed over half a million times during the campaign alone, and helped Pebble drive over $12 Million in pre-sales for their new products. In addition, the video has been repurposed to help promote the Pebble products on other platforms.
This original comedy series about three young women making the most of their summers is based on the award-winning King Toledo original pilot "The CosmoNots." Produced with distribution partner HelloGiggles and brand sponsor Ann Taylor Loft, the series premiered in June of 2015. Distributed across multiple sites and in Loft Stores nationwide, the six episode series has well over 1.5 million views to date.
This day-in-the-life original series was produced for GMC and published with Mashable. We profiled four men who are achieving success by forging their own paths. It’s a series that celebrates originality, creativity, entrepreneurship and the power of doing things your own way. Each of the subjects in Professional Grade – including Joshua Bingaman, the founder of HELM Boots and National Geographic adventure photographer Jimmy Chin– let us spend a day in their shoes, learning what it takes to truly be professional grade.
Building the Future Today was an original series produced for Intel and published on Mashable. In this series, we profiled 11 incredible teenage scientists and inventors from around the world, all of whom are already making major impacts in their chosen fields. From self-driving cars to mapping the coral reefs, these young people are truly building a brighter future.
We worked with Adobe, the creators of a new suite of marketing technology tools, and Mashable to profile four global companies with epic marketing histories: Taco Bell, The Gap, Heineken and 3M. Using interviews with c-level executives about how their approaches to marketing have evolved from the Mad Men era to today’s digital-led world. The result was an engrossing, thought-provoking, evergreen series that achieved the sponsor’s goals.
Check out two episodes here featuring Taco Bell and 3M.
Driving Conversations is an original series created for Cadillac and published with Mashable. Each episode took two leaders from a specific industry - tech, sports, design, fashion, music, food and travel - and gave them a forum for conversation. Filmed as the subjects traveled to points of interest, the series showcased the Cadillac ATS while providing interesting, topical information for viewers.
In this 10 part documentary series produced to support CapitalOne Spark, we followed two businesses for six months as they worked to open their doors for the first time. In this episode, the first of the series, we introduce Stephen Roginson, a determined proprietor of a soon-to-open nano-brewery in Detroit, Michigan.
Pebble, a leading smartwatch company, found initial success with a 2012 Kickstarter campaign that raised $10,000,000. So, in 2015, when they decided to go back to Kickstarter to launch their follow-up product, it was a big deal. They brought us on-board to help develop, write and produce the video content for their campaign.
Over the course of two months, we helped the Pebble team refine their message and create an informative, beautiful pitch video for the new product, the "Pebble Time." That video was the centerpiece of what became the most successful crowdfunding campaign of all time. In the end, they surpassed even their own internal expectations raising more than $20,000,000 in just 30 days.
In this Stoli sponsored series, we profiled people who do things their own way - and are making waves while they do it.
To bring this idea to life, we focused on documenting our subjects as they created their daily work - whether it be art, technology, games or clothing. Subjects include Mary Huang, a leading designer in the nascent 3D-printed fashion world and Eric Migicovsky, the founder of Pebble and smartwatch pioneer.
In this original comedy pilot, three women decide to test out actual tips and tricks from infamous pages of Cosmo Magazine. Starring Milana Vayntrub, Anne Gregory, and Nicole Shabtai, the show was accepted into the New York Television Festival in 2014 and will be reimagined as an original series sponsored by Ann Taylor LOFT and HelloGiggles that is set to release in 2015.
In this Chase Ink sponsored series, we showcased companies that are adjusting well to changes in the marketplace and scaling to maintain a competitive edge. The six episodes all feature in-depth interviews with founders and advisors of leading start-up companies like Lover.ly, Peek.com, The Daily Muse and BarkBox. We picked their brains on advice for staying top of mind in today’s digital ecosystem, and how to remain relevant.
Citibank brought us on-board to produce this original docu-series. Our charge: highlight an individual and company leveraging technology to make the world a better place. Working closely with Mashable, we profiled six of America’s most fascinating progress-makers. Whether they were creating sustainable energy or helping veterans re-enter civilian life, these organizations and do-gooders are having a massive impact.