GMC: Professional Grade

An original "day in the life" series for GMC, Professional Grade set out to tell the stories of some of the world's most interesting individuals. In this episode, Jimmy Chin, an elite climber, award-winning filmmaker and National Geographic photographer shows us around his hometown of Jackson, WY. CLIENTS: GMC & MASHABLE

This day-in-the-life original series was produced for GMC and published with Mashable. We profiled four men who are achieving success by forging their own paths. It’s a series that celebrates originality, creativity, entrepreneurship and the power of doing things your own way. Each of the subjects in Professional Grade – including Joshua Bingaman, the founder of HELM Boots and National Geographic adventure photographer Jimmy Chin– let us spend a day in their shoes, learning what it takes to truly be professional grade.

Professional Grade is an original series created for GMC and published with Mashable. In this episode, we profiled the tireless founder of Helm Boots, Joshua Bingaman. Following his passions in life of shoes, coffee and family, Joshua is truly living the dream in Austin, Texas.