The New York Times agrees: The TV business needs a new model
Today in the New York Times, Brian Stelter made the obvious point (obvious to anyone in the business) that TV's current model for developing new content is horrendously wasteful and out-dated. It's time that the finally took their blinders off and explored new development strategies, including micro-cable. The networks that successfully engage their audience using the tools of the digital era (this does not just mean tweeting with them or making their shows available for viewing online!!) will be the ones that survive. The rest are only going to continue to lose market share, influence, and relevance.