Sometimes the best ideas are the simplest ones

One of my favorite digital series (branded or otherwise) is Undercover, a musical performance show from the AV Club and Starbucks. They've been doing it for a few years - and it's great content. More to the point, it's an extremely simple idea. Have bands traveling through Chicago come into the AV Club's office and cover a song. It looks great, sounds great - and is probably super cheap to produce. This is the latest video featuring the Punch Brothers covering the Cars. Totally fantastic example of digital content done right.

Punch Brothers cover The Cars