Louis CK does his own damn thing
Comedian Louis CK is just another in a long line of entertainers who realized that you can create your own viable business model. Instead of working with an established media company, he self-financed and released a stand-up special on-line, and is charging viewers $5 to watch (streaming or download). He's made $200K profit already from a modest investment. Very cool stuff. Here's a detailed overview from Mashable.