A Compelling agrument for Micro-Cable from the HBR
I wanted to share this great Harvard Business Review video. In it, the speaker makes a very sound argument in favor of prototyping and launching not-quite-ready products to market. This idea is exactly what we've been talking about with our micro-cable approach to content development. Give your target audience a chance to discover and embrace your product - even if it's not yet perfect - and you will be rewarded.