Do your employer brand videos make a great impression?
The competition for talent has never been stiffer. As an HR, employer branding or talent attraction leader, you know that job-seekers are looking for the value of an organization beyond a paycheck. And of course, you want to attract the most qualified candidates. Job postings alone fail to capture the culture and energy of a company.
Video is being used to fill that gap, but too often its unconvincing, inauthentic, or worse, forgettable. At King Toledo, we know there’s a better strategy for creating compelling, authentic employer brand video. We call it “Showing Your Character.” We’re experts in bringing your authentic company character to life through video and story.
We’re documentary and commercial filmmakers by trade. We know the value of a great story, well told and beautifully presented. With our documentary approach, King Toledo is able to capture the true essence of the organization, the people that make it special, and the experiences that makes it unique. It’s content that makes a real impact with candidates.
Check Out Some of Our Other Employer Brand Video Content
Amgen’s “In My Code”
A Case Study of Employer Branding Video Done Right
Amgen was looking to elevate their status as a premier hirer and supporter of the world’s best technologists. They partnered with our team to produce a series of employer brand documentaries to bring that message to life. The result is a set of videos that authentically communicate the employee experience to targeted job seekers.
