The Secret Weapon for Better Employer Branding Videos

At King Toledo, we produce videos for Employer Brand teams to show the character of their companies. Naturally, we made a video to share how we do it.

Does your employer branding video make a great impression?

The competition for talent has never been stiffer. As an HR, employer branding or talent attraction leader, you know that job-seekers are looking for the value of an organization beyond a paycheck. And of course, you want to attract the most qualified candidates. Job postings alone fail to capture the culture and energy of a company.

Video is being used to fill that gap, but too often its unconvincing, inauthentic, or worse, forgettable. At King Toledo, we know there’s a better strategy for creating compelling, authentic employer brand video. We call it “Showing Your Character.” We’re experts in bringing your authentic company character to life through video and story.

We’re documentary and commercial filmmakers by trade. We know the value of a great story, well told and beautifully presented. With our documentary approach, King Toledo is able to capture the true essence of the organization, the people that make it special, and the experiences that makes it unique. It’s content that reflects the value of your business, is informative and that makes a real impact with candidates.  


If those stats are any indication, the battle for talent is only going to get more intense. Standing out and sharing your company’s true opportunity and character through video is one way to stand above the fray. While video is just one tactic in the arsenal of recruiting, HR, and internal communications, there are plenty of reasons to turn to this tried and true communication method:

  • Enabling staff to recruit and attract great candidates  

  • Showing the good our company does

  • Helping new hires get up to speed faster

  • Creating educational tools for personal growth

  • Highlighting the extraordinary contributions from the team

  • Celebrating the diversity of the team

  • Making compliance more consumable

  • Developing tighter relationships with leadership

  • Handling crisis communications


If you’re ready to start telling inspiring and motivating stories with amazing characters that stand out from the crowd then please get in touch.

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Check Out Some of Our Other Employer Brand Video Content

Amgen’s “In My Code”

A Case Study of Employer Branding Video Done Right

Amgen was looking to elevate their status as a premier hirer and supporter of the world’s best technologists. They partnered with our team to produce a series of employer brand documentaries to bring that message to life. The result is a set of videos that authentically communicate the employee experience to targeted job seekers.